Witness the journey of Asha Toby-Alfred from Bethel to Brookyln

Bethel-raised Asha Toby-Alfred founded Kingdom Creations in 2006 when she was fresh out of cosmetology school in Trinidad and Tobago

Witness the journey of Asha Toby-Alfred from Bethel to Brookyln
Witness the journey of Asha Toby-Alfred from Bethel to Brookyln

Trinidad and Tobago: Bethel-raised Asha Toby-Alfred founded Kingdom Creations in 2006 when she was fresh out of cosmetology school in Trinidad and Tobago. What began for her as styling friends’ hair after work has now expanded to a sustainable business without borders.

Though Toby-Alfred’s hair salon is based in Tobago with recurring clientele, one look at her Instagram page, and witnessed that she’s recently expanded her services to both regional and international clients.

In 2023, the hair-based entrepreneur, who’s an expert at styling locs, has served clients in New York, Washington D.C., and Georgia, in addition to locally.

In replying to questions, her response was recorded as mentioned belowe

1. What can be done to improve the entrepreneurial landscape in Tobago?

In the answer said that she believed Tobago entrepreneurs need to depend on God for ideas on how to launch, improve, expand, and reinvent their businesses. Along with passion, education, and experience, she firmly believed that business is a ‘God thing.’

2. Why did she start her business, and who does it serve?

She said that she was always a natural hair girl with gifted hands. Asha Toby-Alfred remembered doing hair from as young as my teens. After becoming an internationally certified cosmetologist, she decided to find a niche, which was braiding, and she has now expanded into micro locs, sister locks and traditional locks.

Toby-Alfred encouraged women to embrace their natural hair, and if they decided to take their loc journey with her and her staff, she transformed their hair into the most beautiful canvases anyone has ever seen. Beautiful and healthy locs are guaranteed.

3. What five traits must an entrepreneur have to succeed?

They must have confidence, passion, honesty, endurance, and creativity.

4. What’s one mistake she made in her business, and what did she learn from it?

Procrastination was something that she battled with for many years. Now, once she thinks something through, writes it down, prays about it and confirms with her husband, and core team, she goes for it. She goes hard after it, which has transformed her business in recent years.

5. What advice would she give someone considering entrepreneurship in her field?

Get certified, but don’t sit down on her certification. It’s okay to start small. For every ten ‘nos’ she gets, she can get one ‘yes’, and for every ‘yes’ she gets, there is the potential to gain ten more clients if they provide a good service.