Castries, Saint Lucia: The Saint Lucia Tourism Authority has launched a campaign celebrating Saint Lucian’s enterprise and creativity and encouraging greater ownership of the opportunities that a new policy direction in tourism will offer. The campaign also calls for a dedicated commitment to making Saint Lucia the best place to live and work.
The new multimedia campaign from the Saint Lucia Tourism Authority is themed ‘Our Saint Lucia’. The Chief Executive Officer of the Saint Lucia Tourism Authority Lorine Charles-St. Jules said the campaign seeks to not only celebrate the strides made in making Saint Lucia a much sought-after destination, but also actively encourages citizens to seize on the opportunities being created through a new policy direction for tourism.
The ‘Our Saint Lucia’ campaign highlights organic success stories which can serve as inspiration for the involvement of a new generation in the tourism sector. The SLTA campaign also addresses key social issues that impact the quality of life in the country.
For example, it urges conversations on tackling social issues such as peer pressure and crime. The campaign is reaching out to youth, urging their involvement in finding solutions to social issues but also in taking ownership of the country’s heritage, both natural and cultural.
‘Our Saint Lucia’ celebrates industry and the creativity that gives the island’s its uniqueness and appeal.
The ‘Our Saint Lucia’ outreach is the first phase of a broader public awareness campaign aligned to the government’s new policy direction that seeks to ensure Saint Lucians enjoy a greater share of the benefits of the travel and hospitality industry.
The objective is for travel agents to experience firsthand the full spectrum of the romantic offerings of the island to equip them in strongly recommending the country for marriage proposals, destination weddings, a magically intimate vow renewal, adventurously romantic getaways, or honeymoons for which the destination is renowned.
A key component of the Global Romance Summit is the Romance Breakfast at which visiting and domestic travel trade partners will meet with the Minister of Tourism, Dr. Ernest Hilaire, and participate in a cutting-edge Digital Strategy Engagement Workshop.
