St Kitts and Nevis: One Movement, through their manifesto, pledged to boost the tourism sector by diversifying its offerings such as community-based tourism, sports tourism, education tourism, health and wellness tourism and business tourism.
People’s Action Movement and the Concerned Citizens Movement launched their manifesto, which outlined their plans and strategies if they will be elected and come into the office of the prime minister.
Leader of PAM- Shawn K Richards stated, “Our Federation continues to benefit from displaying and utilizing our uniqueness as a destination to attract record tourist arrivals and provide visitors with an indigenous Kittitian and Nevisian experience.”
Recognizing the significant GDP contributions from tourism, which are received from local businesses and heritage sites, they asserted that they must continue to transform the sector into a more globally competitive tourism product.
“We must do so through people-centred and environmentally sound tourism, which will explore avenues beyond traditional source markets and diversify our offerings to include community-based tourism, sports tourism, education tourism, health and wellness tourism and business tourism, “leaders stressed.
One Movement Government will expand our offerings in established, emerging, and new markets by:
Strengthening our presence in our established source markets of the UK & USA through greater marketing and brand presence in the respective major capitals.
Building a new ‘Tourist Season’ by expanding the promotion of the destination in the Southern Hemisphere as we seek to attract a new cadre of visitors from Argentina, Chile, among others in our off-season. Embarking upon a program to develop new tourism products for St. Kitts and Nevis
Increasing our tourism marketing budget by 25% to ensure greater brand presence in our local and source markets.
- Promoting high-end and stay-over visitors by facilitating and encouraging investment in small to midsize luxury hotels and villas to attract visitors seeking a unique experience and destination.
- Embarking upon a program to develop new tourism products across the Federation.
- Promoting the Airbnb sector as an indispensable part of our tourism product through the provision of incentives.
- Creating a Training Hub for young people to prepare them for employment within the tourism sectors across hotels, restaurants, bars, and historical sites among others in management-level positions.
- Facilitating the creation of deeper linkages with locals to ensure that they receive increased service contracts in the tourism sector.
- Developing indigenous experiences in our respective communities for visitors to enjoy the uniqueness of St. Kitts as a core component of our tourism product.
- Providing incentives for community residents with ideas and business plans for the transformation of their indigenous tourism offerings in order to provide unique tourism experiences.
- Continuing to facilitate the usage of Warner Park as a tourism hub for Regional and international cricket and football as we seek to attract more visitors.
- Providing assistance to SMEs wishing to enter tourism niche markets. Bidding for international sporting festivals to attract more visitors to our shores while exploring the beach sports market.
- Identifying and upgrade existing historical, geographical, archaeological and other sites and attractions for offerings as our tourism product. Improving the infrastructure and offerings at Craft Markets in St. Kitts & Nevis.
- Promoting St. Kitts & Nevis as a film destination for the filming of movies, documentaries, commercials, and TV Shows.
Further, their manifesto has also featured significnat future plans for te Culture and Creative Industries:
The Culture and Creative Industries – including advertising, arts and crafts, design, fashion, film, video, photography, music, performing arts, publishing, software, computer games, and TV/radio – are the lifeblood of the orange economy.
They are also an important source of commercial and cultural value.
Shawn Richards added, “We will create the infrastructure and programmes while providing funding and incentives to empower people to monetize their talents and hobbies. The goal is to promote and export their brands and products.”
One Movement Administration will, therefore:
- Build a state-of-the-art Music and Arts Academy through a Public-Private Partnership structure. In addition to a music and recording studio, the Academy will forge linkages and bring in expert practitioners to teach and train. Training will be available in music theory, songwriting, sound engineering, videography, photography, dance etc.
- Establish a special fund for the development of creative arts, culture and entertainment to assist budding artists, musicians, songwriters etc., with the development of their craft and special talents from which they can earn a living.
- Introduce a functional creative industries ministry to form part of the Ministry of Youth and Sports and Culture. This department will be responsible for supporting the needs and interests of the aspiring creative artists in our country.
- Creatives are encouraged to access the Dream Fund to hire employees and develop their craft and support the creation of multimedia products for local, regional and international consumption.
- Tap into our existing entertainment and cultural landscape to identify areas for capacity-building and training and sourcing opportunities for locals to work, showcase their work, and be celebrated by others who visit our shores.
- Provide support to individuals, NGOs and other stakeholders who are interested in documenting, preserving and marketing our cultural and historical journey as a people.