Castries, Saint Lucia: Saint Lucia’s Adventure and accommodation offerings were on display across Chicago, Boston, and New York in January 2023 with the Saint Lucia Tourism Authority, represented by Sales Manager, USA – Ernie George, participating in the leading Travel and Adventure shows in each city.
On January 14th and 15th in Chicago, the SLTA partnered with Body Holiday/StolenTime, Coconut Bay/Serenity, and Ti Kaye Resort & Spa. The show was a testimony to the tagline “Travel is Back”. The team engaged over 80 travel advisors and interacted with more than 20,000 consumers who were exploring vacation options.
Through January 21st and 22nd, Coconut Bay & Serenity continued with the SLTA to Boston, where the show attracted about 9000 consumers. Approximately 50 travel advisors were engaged and 20 of the advisors joined the SLTA for “Cocktails and Conversations” at the Capital Grill Restaurant.
The Javits Center in New York kicked off the Travel and Adventure Show on January 28th and 29th with over 21, 000 consumers. Hotel partners, Coconut Bay and Serenity, Ti Kaye Resort & Spa, Windjammer Landings, and Zoetry (AMR Collection hotels) joined SLTA’s Ernie George in engaging 100 agents from New York, New Jersey, and Philadelphia. Across all the shows, the demand for Saint Lucia was very present. There was peaked interest from New York in Saint Lucia as a destination for weddings and family travel.
According to Ernie George, “This was a great fit for the partners who joined our team, and I can confidently say that the shows were well attended and Saint Lucia.”
Sales Manager, for the US market, Odile Devaux is in Washington DC showcasing Saint Lucia at the Travel and Adventure Show at the Walter E Convention Center on February 4th (10am -5pm) and 5th (11am onwards).
With so much to immerse in on this beautiful island, we must tell our secret to the world!