Castries, Saint Lucia: The Association of Canadian Travel Agencies (ACTA) hosted its 2022 summit in Ontario on September 14, 2022, at the Metro Toronto Convention Centre. Representing the Saint Lucia Tourism Authority was Sales Manager Ernie George.
The ACTA summit provided an avenue to reconnect with the industry during a day of professional development and networking. Ernie seized the opportunity to engage travel partners and consumers on destination.
Saint Lucia, during general sessions, breakout rooms with top motivational speakers, entrepreneur panels, and leading figures from a variety of sectors who were present to share new ideas, opportunities, and experiences. Ernie also did several curated events, including a ‘Lunch and Learned’ in London, ON, and a Virtuoso Luxury engagement with 30 Virtuoso advisors in Montreal.
While in Montreal, Ernie also attended the Air Canada Product launch with destination partners, and then it was off to Vancouver to attend the Vancouver International Travel Show, which was attended by over 5,000 consumers.
Canadian arrivals are expected to get a boost with the return of Air Canada on October 9, as well as Sunwing, plus subsequent increases with WestJet nonstop service.
Earlier, tourism Officials from Saint Lucia participated in the 2022 Caribbean Tourism Organization’s (CTO) annual conference, held in the Cayman Islands from September 11-15, 2022. The annual conference brought together CTO members to discuss and plan key items relevant to the advancement of the tourism industry and member states.
Leading Saint Lucia’s delegation was Tourism Minister, Dr. Ernest Hilaire. He was accompanied by the CEO of the Saint Lucia Tourism Authority, Lorine Charles-St. Jules. The delegation participated in a Destination Briefing to regional and international media, CTO Business Meetings, and a Grand Cayman familiarization tour.
Sustainable Airlift continues to be a pivotal growth strategy for stimulating the continued recovery of Saint Lucia’s tourism product. As part of the CTO conference, the Airlift Committee of the Saint Lucia Tourism Authority headed by Paul Collymore and Research and Development Manager- Roselieu Augustin, attended the Caribbean Aviation Day symposium hosted by the International Air Transport Association (IATA) on September 14.