MEP Kountoura urges to increase women’s leadership in every sector during Global Tourism Summit 2022

The Summit was held in Brussels on September 6, 2022, under the theme, "Investment, Connectivity and Hospitality", which allowed to rethink and reimagine the 'meaningful' tourism of tomorrow."

MEP Kountoura urges to increase women's leadership in every sector during Global Tourism Summit 2022
MEP Kountoura urges to increase women's leadership in every sector during Global Tourism Summit 2022

Europe: Elena Kountoura- Member of the European Parliament (MEP), urged the significance of women’s leadership in every sector, such as tourism, as she participated in the Global Tourism Forum Institute Leaders Summit 2022. She also talked about the role of women in various different fields. 

The Summit was held in Brussels on September 6, 2022, under the theme, “Investment, Connectivity and Hospitality”, which allowed to rethink and reimagine the ‘meaningful’ tourism of tomorrow.”

While stressing the leadership of women, she asserted, “Women’s leadership in tourism offers a significant boost to the sector and also uplift of the social and economic growth of respective destination.”

Various Tourism industry stakeholders, corporations, ministerial attendance, and past and present heads of state attended the forum. During the forum, MEP mentioned that while remaining the Minister of Tourism in Greece from 2015 to 2019, she experienced the importance of the role of women in tourism as it directly connected to the sector’s success and upliftment of the social and economic growth across the global economies. 

She added, “I have to say that to us women, nothing was given; we had to fight for everything, even myself. I have to speak about the time I was doubted all the time, so I had to be twice as better than I would say from a man colleague because, for me, they were expecting Miracles. I was fortunate to bring a miracle in my country between 2015 and 2019.” 

MEP Kountoura outlined that in the forum, it was decided that the women on board’s directive will be a minimum of 40 percent for non-executive boards in EU companies by the end of June 2026. All the countries will have to follow the directive and also 33 percent will be in both executive and non-executive, and the member states will have to set up penalties systems for companies failing to comply with these rules.”

The full-day event featured around 40 top high-level speakers. The forum aimed to encourage and support the new era of upliftment for the Travel and Tourism sector in Europe and across the globe.