Guyana says it is already in talks with Barbados to work upon creating a joint tourism product to create a link between two Caribbean Community (CARICOM) countries as a common market and package.
As per the statement released by the President of Guyana, Dr Irfaan Ali, “While it is on the way to being finalised, the two nations are already stepping ahead further to sell the tourism products of both the nations.”
President Ali said, “Let’s say you are coming to Barbados, and you are staying for a day, then let us see how we can get you to Kaieteur, let us see how we can get you to the Rapununi. That is the type of strategic conversation that is going on at the policy level and that all of you will be included in when we get to the stage of finalising the finer details of how this will work.”
He further said that Guyana could not be sold from Guyana and that brand of Guyana has to be recognisable across the globe.
President Ali has ensured that funds have been kept aside in the budget of 2022 for the imaging and branding of Guyana.
“We have discussed with Barbados about the setting up of a Guyana food terminal and our gold market working with Barbados together. There is tremendous potential for a duty-free gold market when the cruise liners come in.
So, while we are working on that, we have to look at Miami International Airport, JFK (International Airport), we have to look at the UK to see how strategic it is in branding,” Ali added.
Ali said his government would continue to improve the tourism sector and create unique experiences that will attract people from all parts of the world. He said the government would make all the required investments to help improve Guyana’s competitiveness, offer more incentives, bolster expansion plans, and find ways in which there can be a meaningful reduction to costs for movement to and from the hinterland and riverain communities.