Grenada: The Grenada Tourism Authority (GTA) embarked on a promotional tour to Trinidad and Tobago to increase visibility in Grenada’s largest source market in the Caribbean.
The GTA delegation was joined by representatives from eight ( hotels, the Grenada Hotel and Tourism Association (GHTA), Spicemas Corporation, Westerhall Rums and Tri Island Chocolate Company, as well as local chefs Andre Bernard, Kennedy Roberts and mixologist Kimberly Sylvester, winner of the 2022 GTA Young Mixologist competition. Popular entertainer Jeverson Ramirez and his musicians, Ken Corso, Shem Alexis and Alex Andrew, rounded out the promotional team.
In addition to several media appearances and interviews with major television, radio and print outlets, the delegation hosted two Taste of Grenada trade events for travel agents and media at The Brix Hotel in Port of Spain for a tantalizing Grenadian culinary experience from Chef Andre Bernard.
The Taste of Grenada experience also popped up at the Queen’s Park Savannah and Prime Minister Rowley’s ‘Bush Lime’. Highlighting Grenada’s fine chocolate, rum and oil down, the Pure Grenada experience brought the spice and was a hit among the hundreds of attendees who visited the booths.
Earlier, GHTA CEO Arlene Friday joined a fantastic lineup of Grenada’s tourism champions, including Minister of Tourism Lennox Andrews, GTA’s CEO Petra Roach and Marketing Manager Nikoyan Roberts, and Spice Mas CEO Cecil Noel. They were also joined by several hotels and tourism affiliates.
The team conducted interviews on news channels like TV6 news, strategized with Caribbean Airlines’ executives, and made vital connections within Trinidad’s Ministry of Tourism, media and tour and travel agents, all while showcasing Grenada and our local hospitality businesses.
Pure Grenada said that every networking and marketing opportunity was seized to highlight our incredible hotels, unique tourism products, musical talents as well as culinary skills. The Trinidad Expo is another step towards Grenada’s exciting and collaborative tourism future.
As a an advocate for tourism and in particular community tourism, the move to host this training around the island and not just St George’s was a strategic and greatly appreciated move.