AMR collection to introduce luxury lifestyle brand-“Secrets” in St Lucia

Further, the secrets will be worked as the second trademarked property of the AMR collection after the St James Club Morgan Bay has acquired it. 

AMR collection to introduce luxury lifestyle brand-
AMR collection to introduce luxury lifestyle brand-"Secrets" in St Lucia

Castries, St Lucia: Deputy Prime Minister of St Lucia and Member of Parliament of Castries Constituency Ernest Hilaire highlighted that the AMR collection is all set to launch its luxury lifestyle brand, Secrets in St Lucia. The introduction of the AMR collection will be held in collaboration with the Government of St Lucia. 

Further, the secrets will be worked as the second trademarked property of the AMR collection after the St James Club Morgan Bay has acquired it. 

While keeping the promise of the brand, it is expected that the Government of St Lucia takes the initiative to renovate the Choc Bay Property for operation in 2023, which includes 343 rooms and suites,offer five gourmets a la carte dining choices, five bars and lounges, unlimited international and domestic top-shelf spirits, 24-hour room concierge services, swim-out suites, pool and beach service, among other amenities.

Outlining the significance of the step, the Minister of Tourism and Investment Creative Industries, Culture, and Information noted, “Secrets is renowned for its luxury experiences after the service of two decades. We are really confident that the brand will add to the destination’s collection of distinguished luxury experiences. We thank AMR’s investors for believing in Brand Saint Lucia, expanding beyond their Zoetry Marigot Bay property, and contributing to hundreds of citizens’ economic well-being.”

The Caribbean country is on a steady trajectory to increasing all classifications of room stock, which further offers experiences for everyone and every budget. Through its investment arm, the Government will continue to engage in seeking out sustainable and profitable development opportunities for St Lucia.

AMR Collection is a North American based luxury resort company that was founded in the year 2001. The company provided the resort properties across Mexico, the Caribbean, Central America and Europe.

Recently, in 2021, the company won four prestigious awards because of their services.