Barbados: The Digicel Barbados company separated itself from the artist Leadpipe on featuring in the controversial Trojan Riddim Video. The company made announcement via its social media handles.
Digicel Barbados asserted that “Digicel understands its responsibility as a family brand and a good corporate resident very seriously. We do not tolerate any negative sentiment towards, and member of our community and indeed do not connect ourselves with negativity in any way.”
“Digicel Barbados is discontinuing its influencer relationship with the artist Leadpipe with instant effect as his recent musical project does not regulate with our company’s values,” the company added.
The Trojan Riddim video of the artist was denounced by various other personalities, such as Prime Minister Mia Mottley and Anglican Bishop of Barbados Michael Maxwell. The video was condemned as it promotes gun violence as the crime rates are already spiking in the country
Hours after the company’s announcement, the artist issued a public apology for his role in the video and cited, “I am taking this chance to express my most honest regret to all of my Fans, Followers, to the sponsors and the general public, for the unintentionally harmful lyrics used during a Dancehall Freestyle Mix, that I recorded a year and a half ago, which recently got surfaced and became the matter of conversation and controversy across the island.”
He further added, “As many of you may know, I have always expressed my versatility as a Comedian along with a recording as a Soca and Dancehall Entertainer to bring positive vibes and energy from my work, however, my choice of content on that occasion has been deemed offensive to some.”
“As a popular Entertainer, I understand my power as an Influencer, and I promise to make you and Barbados
proud in the future. I would also take this opportunity to plead to our Youths and Elders to stop the violence and let us continue to make Barbados a safe and enjoyable nation not seldom but all the time.”